Selling a Home
Your home once listed should be promoted through a number ways agreed upon by you and your agent. The most common methods involve “just listed flyers”, signage, the agent’s website, other internet and paper advertising, open houses, agent window advertising, and promotions to the existing buyer’s database. |
| Buyer Says | Buyer Means |
| It's the best I've seen | I haven't been looking long enough |
| It's a good price | I don't like it much |
| Thought the place was a little too small | Larger places are available for the same price |
| Liked the place but bought elsewhere | Other homes were better value |
| Thought the rooms were too dark | Thought the rooms were to dark |
The sellers aim should be: to be the nicest home in my price range
If you have the nicest home in your price range you should then have the power to negotiate with your buyer. You have chosen a professional agent. They should assist you in getting the best deal possible from that buyer as that’s what they are paid to do.
Of course things might not go like this. And your agent should be advising you on what is happening. Really there are three likely scenarios if your property is not selling.
Scenario 1
If your home is not being shown and the agent is selling other properties in your area, it means the agent thinks the price is too high for the neighbourhood
Recommendation: A significant price adjustment
Scenario 2
If your home is being shown but you are not getting any offers, it means buyers are finding nicer homes for the money
Recommendation: A moderate price adjustment
Scenario 3
If your home is in the running, but the buyers purchase another property, or if the buyers view the home the second time and then purchase something else, it means you are close.
Recommendation: A minor price adjustment